About · anti-consulting

A sales lab, built by operators, for companies that need results this year.

Outpace Labs is the commercial engine behind a portfolio of AI software companies. We exist for one reason: to bring enterprise grade growth to mid-market companies that cannot wait for next fiscal year to find out whether it works.

What this page answers
  1. What we actually do, and what we deliberately do not
  2. What anti-consulting means in structure rather than in tone
  3. What you can hold us to before any work starts

Where this came from

We set out to sell AI into revenue teams. What we found is that the software was rarely the problem. The targeting underneath it was three years old, nobody had measured it against a closed deal in longer, and an agent cannot tell the difference.

So we built the part that comes first. Who to target, what triggers the need, what to say, measured from your own won deals rather than from a template. We call that baseline evidence, and it is the thing an agent actually consumes. Our primary goal is still execution. We just stopped pretending the strategy underneath it could be skipped.

Founded on more than a hundred years of combined sales leadership and IT solutioning, across six companies. Front-line revenue leaders, not a marketing function and not analysts.

What we mean by anti-consulting

It is not a swipe at consultants. It is five differences in how the work is structured, each of which changes what happens when the recommendation turns out to be wrong.

Consulting
The deliverable is the product The engagement ends when the document is handed over. What happens next is somebody else's problem.
Anti-consulting
The deliverable is step one Phase One is fixed scope and fixed fee, and the plan is yours outright. It is the start of the work, not the end of the invoice.
Consulting
Nobody grades the recommendation A firm that leaves after the strategy never learns whether the strategy was right. No feedback loop means no accountability, structurally, whatever the intent.
Anti-consulting
We publish the standard we are judged on The metrics that govern execution are defined in Phase One, before we have anything to hide behind.
Consulting
The strategy has never met the market Most plans are reasoned internally and tested nowhere. First contact with reality happens after the budget is committed.
Anti-consulting
The test produces conversations Your message goes in front of real buyers inside Phase One. The proof arrives before the second invoice does.
Consulting
The answer is always more engagement A firm paid by the hour has no structural reason to tell you the work is not needed, or that the platform you already own does this.
Anti-consulting
No is an available answer Build versus buy guidance where "not yet" is a real output. Phase One stands alone, so saying no costs us the next engagement rather than the whole relationship.
Consulting
The plan is written by marketers Go-to-market strategy built by people who have never carried a quota, then handed to the people who have. It optimizes for what looks right in a funnel report.
Anti-consulting
The plan is written by people who carried the number A segment is judged on whether a seller can book a meeting into it, which is exactly why the test books meetings.

The test works on any firm, including us. Ask what happens if the recommendation turns out to be wrong. If the honest answer is that they will have moved on by then, you are buying a document rather than an outcome.

What you can hold us to

These are engagement terms, not client results.

  • Five to six weeks from kickoff to a documented ICP and go-to-market plan.
  • All of the Phase One output is yours to keep, with us or without us.
  • No long-term commitment required before Phase One, or after it.
  • The plan is tested in market inside the engagement, so you judge it on live replies rather than on how convincing the deck was.
  • The same team writes the plan and runs it, so nothing is lost in a handoff.

Outpace Labs is early, and the numbers most firms put on a page like this are unattributed and unverifiable. We would rather show you what we can be held to now, and publish real client outcomes when we have earned the right to.

What we do not do

We do not sell staff augmentation, we do not bill by the hour, and we do not take an execution engagement on an untested profile. Outbound against an ICP nobody has checked produces activity, not pipeline, and we would rather lose the work than be the reason a sending domain gets burned.

We also say no. If the honest read is that your targeting is fine and the problem is somewhere we do not work, that is the answer you get, on the call, for free.

Ask us what happens if we are wrong.

Thirty minutes, no deck. It is a fair question to put to any firm you are considering, and the answer tells you more than the case studies do.

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